According to market data, 90% of consumers when buying a product, the visual factor in the box design determines whether they will pick up the product and understand its product information, especially for valuable items such as jewelry. In order to stand out from the crowd, the quality of the material of the jewelry box will greatly affect consumers‘ purchasing decisions. In other words, it is only by appealing to potential users visually and texturally that you have a chance to increase sales.
We need to know how to define a jewelry box design.
Whether you‘re designing a box for a new product or updating an existing one. We need to make sure that when the product is placed in the display case, the gift box not only attracts the attention of potential customers, but also communicates information about the product to users and acts as a salesperson.
The purpose of all excellent jewelry boxes is to better serve customers. In the design and production of jewelry boxes, consumers should always be put in the first place. During the design process, we also need to consider:
1. Buyer role
Who is your target audience? What are their preferences and characteristics? What kind of consumer group do they belong to, low end, middle end, or high end?
2. Policy requirements
Environmental protection policy determines that when we design the jewelry packaging box, the materials we choose must not affect the environmental protection. In addition, pay attention to the porosity of the box, the number of layers, cost requirements, etc.
3. Market competition
How does your jewelry stand out from the competition? Have you started thinking about how to entice customers to buy from a jewelry box?
4. Selection of jewelry packaging process
How to choose the process of jewelry packaging, such as printing, bronzing, embossing, laminating, etc. ?
5. Box language
How many languages need to be printed on a jewelry box? It depends on the geographic distribution of your potential customers.
6. Marketing content
Are social accounts, web addresses, AD campaigns and other marketing content added to the jewelry box? This depends on whether you value marketing, especially Internet marketing.
If your current product packaging supplier considers these factors when designing or producing product packaging, then congratulations. In that case, your jewelry box may be acting as a sales agent, quietly helping to boost your sales.
We understand some factors that a good jewelry packaging box needs to have and consider in order to customize a more targeted jewelry packaging box. Before starting the design, we can combine the above problems to determine the contents of the jewelry packaging box to be displayed. After finishing and designing, the message is clearly displayed.
Jewelry boxes can convey a lot of important information about the brand and product to potential users. Therefore, after the completion of the jewelry packaging box design stage, it is also very important to choose the jewelry packaging box supplier. Working with a specialist box manufacturer can provide a higher level of comprehensive and better service, which is essential for brand development and product sales.